Well SOMEBODY sure had a great Christmas.


Courtesy of USA Today: 

For a movie that wasn't even coming out at the beginning of the week, The Interview is ending it in style. 

 The Seth Rogen/James Franco comedy at the heart of the controversy involving Sony hackers racked up nearly $1 million on Christmas Day in 300 independent movie theaters around the country, according to Variety. The Alamo Drafthouse Cinema chain, one of the staunchest supporters of screening the film, sold out all of its Christmas screenings in its 17 locations. 

It's a decent haul for a movie that, due to threats of terrorism, was pulled by major theater chains such as AMC and Regal. 

The Interview has also done well on video-on-demand platforms since its Wednesday release. While none of the sites has disclosed download or streaming numbers, Variety reports The Interview is the best-selling film on Google Play and YouTube Movies. And according to CNN, there were also 750,000 illegal downloads of the film on Thursday. 

"The audience reaction was fantastic — the limited release, in under 10% of the amount of theaters originally planned, featured numerous sell-outs and a first-day gross over $1 million," said Rory Bruer, president of worldwide distribution for Sony, in a statement to CNN.

You know every once in awhile you recognize that you are in the middle of a pivotal moment in history. 

And we have had a lot of them recently. The first black president. The Affordable Care Act. The Climate Change agreement with China. The reopening of diplomatic relations with Cuba. The newly released Senate torture report. I could go on.

And this is another one.

It is the first time that we have seen hackers impact a major studio, or ANY large corporation, in such a dramatic fashion.

Even yesterday there was still disagreement over who exactly hacked Sony, and there was yet another hack on online gaming platforms yesterday as well.

So while The Interview may have ultimately benefited from all of the attention and goodwill that resulted from the Sony hack, it is unlikely that this is the last time this is going to happen.

I have no idea what this ultimately means going forward, but I am willing to bet that it will result in increased security and less internet freedom down the road.

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